The official website for Walt Disney Magic has launched!
Walt Disney has today unveiled its impressive 5th Anniversary Celebration website after several weeks of build-up. Built entirely in a Flash design, the impressive online home for the celebrations features photos, videos, and information, all hosted by a special live presenter. Take a look at the site for yourself, or join us for a look at all the highlights…
After a day of brief tests, the website officially went live earlier this evening, at around 19h00 GMT+8. The website is without doubt one of the company’s most ambitious online projects to date, and in today’s world forms a key part of the 5th Anniversary advertising campaign, scheduled to be one of (if not the) biggest in the history of Walt Disney.
WELCOME PAGE & HOME
After the teaser, the website opens to the music of Disney’s “Celebrate You” campaign, with a slideshow view giving visitors the feeling of celebrating a special day during the Anniversary.
Each of the pages link into the different categories , with the first – “Disney World” – exploring the world. Few information is currently given about the Disney World, but a colorful names of districts making its way does give us an idea on what is in that place. Make sure you have a listen to the music featured on this page, too, since this is almost certainly an instrumental excerpt from the anniversary’s new song.
The next page is the DW Today, and so uses as a blog to give the readers updates and news on what's happening at Disney.
This page allow visitors to see the past celebrations and important events of Walt Disney since it was started. Other features on this part-theme page have yet to be added.
Finally the Celebrate! page which will undoubtedly receive the most clicks. First, the full schedule of all the Anniversary events. Secondly, and best of all, a selection of official videos previewing the year in addition to the teaser which automatically plays once the page has been opened. We’ll have a full report on this up next.
MORE FUN! page which is currently available will presents activities, downloads, and even partner sites.
And there we have it – WaltDisneyMagic is now live for the world to see. Will it help sell the celebration to the masses? We’ll have to wait and see. With so many pages still yet to be revealed this probably won’t be the last time it appears here, and with the celebration spanning a full year and set to include other features, hopefully the site will be cared for and built upon for the entire 12 months ahead of us.
Look out for separate articles on DW Today covering the new Official Blog and interesting Behind-the-Scenes shortly.